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Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore the dynamic user perception of promoted items in the process. In this paper, by exploiting the knowledge graph (KG) to capture dynamic user perception, we formulate the problem of Influence Maximization based on Dynamic Personal Perception (IMDPP) that considers user preferences and social influence reflecting the impact of relevant item adoptions. We prove the hardness of IMDPP and design an approximation algorithm, named Dynamic perception for seeding in target markets (Dysim), by exploring the concepts of dynamic reachability, target markets, and substantial influence to select and promote a sequence of relevant items. We evaluate the performance of Dysim in comparison with the state-of-the-art approaches using real social networks with real KGs. The experimental results show that Dysim effectively achieves at least 6 times of influence spread in large datasets over the state-of-the-art approaches. 

Research suggests that social relationships have substantial impacts on individuals’ health outcomes. Network intervention, through careful planning, can assist a network of users to build healthy relationships. However, most previous work is not designed to assist such planning by carefully examining and improving multiple network characteristics. In this paper, we propose and evaluate algorithms that facilitate network intervention planning through simultaneous optimization of network degree, closeness, betweenness, and local clustering coefficient, under scenarios involving Network Intervention with Limited Degradation - for Single target (NILD-S) and Network Intervention with Limited Degradation - for Multiple targets (NILD-M). We prove that NILD-S and NILD-M are NP-hard and cannot be approximated within any ratio in polynomial time unless P=NP. We propose the Candidate Re-selection with Preserved Dependency (CRPD) algorithm for NILD-S, and the Objective-aware Intervention edge Selection and Adjustment (OISA) algorithm for NILD-M. Various pruning strategies are designed to boost the efficiency of the proposed algorithms. Extensive experiments on various real social networks collected from public schools and Web and an empirical study are conducted to show that CRPD and OISA outperform the baselines in both efficiency and effectiveness. 

In contrast to traditional online videos, live multi-streaming supports real-time social interactions between multiple streamers and viewers, such as donations. However, donation and multi-streaming channel recommendations are challenging due to complicated streamer and viewer relations, asymmetric communications, and the tradeoff between personal interests and group interactions. In this paper, we introduce Multi-Stream Party (MSP) and formulate a new multi-streaming recommendation problem, called Donation and MSP Recommendation (DAMRec). We propose Multi-stream Party Recommender System (MARS) to extract latent features via socio-temporal coupled donation-response tensor factorization for donation and MSP recommendations. Experimental results on Twitch and Douyu manifest that MARS significantly outperforms existing recommenders by at least 38.8% in terms of hit ratio and mean average precision. 

While the popularity of online social network (OSN) apps continues to grow, little attention has been drawn to the increasing cases of Social Network Addictions (SNAs). In this paper, we argue that by mining OSN data in support of online intervention treatment, data scientists may assist mental healthcare professionals to alleviate the symptoms of users with SNA in early stages. Our idea, based on behavioral therapy, is to incrementally substitute highly addictive newsfeeds with safer, less addictive, and more supportive newsfeeds. To realize this idea, we propose a novel framework, called Newsfeed Substituting and Supporting System (N3S), for newsfeed filtering and dissemination in support of SNA interventions. New research challenges arise in 1) measuring the addictive degree of a newsfeed to an SNA patient, and 2) properly substituting addictive newsfeeds with safe ones based on psychological theories. To address these issues, we first propose the Additive Degree Model (ADM) to measure the addictive degrees of newsfeeds to different users. We then formulate a new optimization problem aiming to maximize the efficacy of behavioral therapy without sacrificing user preferences. Accordingly, we design a randomized algorithm with a theoretical bound. A user study with 716 Facebook users and 11 mental healthcare professionals around the world manifests that the addictive scores can be reduced by more than 30%. Moreover, experiments show that the correlation between the SNA scores and the addictive degrees quantified by the proposed model is much greater than that of state-of-the-art preference based models.